Leads International Corporation (LIC) eyes expansion with new products and new trading sites. Just over a year old, Leads International Corporation, the sales and marketing arm of Leads Agricultural Products Corporation, expanded its product portfolio and eyes to open five new trading hubs located at major cities nationwide. Hiraya Brown Rice, its flagship brand of premium quality rice grains, now comes with a variety called Hiraya Germinated Rice. Beside the variant, it is also offered in two flavors: Hiraya Dagtum (Black Garlic) and Hiraya Kunig (Turmeric). Aside from functional food, LIC introduced Green Home, an effective, safe and odorless insect killer, perfect for the rainy, dengue season. LIC’s future hubs include the cities of Baliuag, Olongapo, Paranaque, Lapu-lapu, Dasmarinas, and Tagbilaran. 

Company executives, from left: Leads President Jofer Malveda, Executive Vice President Dr. Angie Malveda and VP for External Affairs James Joven
Show off their best sellers: Vera Skin Soap and Lotion line and Verve G1 to the media during a recent press conference in Quezon City. 

In Just under two years, Leads International Corporation (LIC), the sales and marketing partner of Leads Agricultural Products Corporation, is making a firmer foothold in the Philippines as it plans to extend its product portfolio and eyes to open five new trading hubs located at major cities nationwide. It plans to reach the same success level of its predecessor, which has gained 2B in collective sales and has emerged as one of the leaders in the industry that’s been dominated by global conglomerates in the country.

Aside from Functional Food LIC has introduces its brand-newhome care insecticide called Green Home. This rainy season and the high time of diseases like dengue, Green Home functions as an effective, safe and odorless insect killer. Current brands in the industry are known to contein toxic substances, which are most likely ineffective and at the same time are a threat to our health.

“Our success is not only attributed to the quality of our products but to the perseverance of our Distributors in making sure that we deliver these quality products to a wider audience here in the Philippines,” says Mr. Jose Maria Fernando Malveda, President of Leads INternational in an interview at their jampacked sales rally in Quezon City last August.

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