Greenfield District holds Celebrity ‘Car Boot Sale’

Since Christmas is just around the corner, Greenfield Development Corp. (GDC) will hold a “Car Boot Sale” featuring celebrities and influencers from November 18 to 20 at the Mayflower Parking Area of Greenfield District.

Atty. Duane A.X. Santos, GDC executive vice president, said the event is in celebration of the Food Truck Fest’s first anniversary. It is the biggest gathering of food trucks parked regularly in one venue in Metro Manila.

“We added the Car Boot Sale to complement the Food Truck Fest, which offers a unique and safe al fresco dining experience to the public with 18 food trucks set up at the heart of Mandaluyong’s Greenfield District,” he said, adding strict health protocols are in place to ensure the safety of the public. 

This year, Santos said GDC invited celebrities and influencers, including Maxine Medina, Kim Baranda, Jome Silayan, Louise delos Reyes, Chris Tan, Karel Marquez and Kevin Ty, to sell pre-loved items, plants, food, and other products. 

“We wanted to have a shopping component that would go well with the Food Truck Fest, especially during the ‘Ber months’ so we came up with the concept where vehicles will serve as merchants’ stores,” he explained.

Santos also encouraged entrepreneurs, including startups, to sell their products and test the market.

He said the event also aims to raise awareness among the public on supporting local sellers and protecting the environment by using reusable bags. 

“Soon, we intend to come up with more interesting and fun activities and offer a possible venue for outdoor corporate events like product launches, especially since it already has a captured market,” Santos added.

The Car Boot Sale: Celebrity Edition will operate from 4 pm until 12 midnight, while the Food Truck Fest runs daily from Monday to Thursday, 12 noon until 10 pm, and Friday to Sunday, from 12 noon until 12 midnight.

Greenfield District is a cutting-edge development that redefines the future of Mandaluyong. Its green spaces and pedestrian-friendly neighborhoods are just some features worth mentioning about this innovative cityscape.

GDC’s 15-hectare urban development has become an emerging destination in Metro Manila for outdoor activities that promote holistic health. It is home to future-ready condominiums, Twin Oaks Place and Zitan, which showcase GDC’s commitment towards providing quality living spaces while promoting wellness among its residents.

With GDC’s food park, condominium residents of Greenfield District can enjoy a fun night out with their friends and family. With the Food Truck Fest situated conveniently near them, this area is accessible from major business districts around Metro Manila.

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State owned DUTY FREE PHILIPPINES CORPORATION (DFPC) kicked off the holiday season with the annual Christmas Tree lighting event held at its premier Luxe Duty Free store last 16 November 2022.  DFPC Chief Operating  Officer  (COO) Vicente Angala expressed his gratitude for the continued support of DFPC’s loyal patrons and partners in the tourism, travel and retail industry. In his welcome remarks, Angala said that the lighting of the tree is meaningful to Duty Free Philippines as it “..symbolizes TRIUMPH” as the agency is now recovering from the pandemic, and “..HOPE for brighter years ahead”.

DFPC is already on its 35th year of serving its exclusive market of international travelers, being the country’s only travel retailer that contributes to the government’s tourism programs. To stay relevant and keep up with the evolving global consumer trends, DFPC developed a new logo intended to convey a more contemporary image while retaining the core elements of the state-owned corporation’s traditions.  The logo was officially revealed during the event.

COO Angala also said that DFPC is shifting its customers’ focus to LUXE Duty Free to cater to the discriminating taste of the new range of OFWS and balikbayans who are now composed mostly of generation X and millennials.  Luxe Duty Free is located at the Mall of Asia grounds in Pasay City with offerings ranging from staple duty free products of chocolates and liquor to a wider mix of luxury essentials from the world’s best fashion brands. 

The Christmas Tree lighting ceremony was attended by the Department of Tourism (DOT) Secretary Ma. Christina Garcia Frasco and other DOT officials, the DFPC Board of Directors, representatives from government agencies and suppliers.

As most travel retail operators, DFPC was hit hard by the pandemic. With the continued support of its partner agencies and suppliers, the Tourism attached agency is now bouncing back.  Aside from the Manila downtown and NAIA stores, the Duty Free outlets in Mactan Cebu, Iloilo and Kalibo have already resumed operations.

For regular updates, join Duty Free Philippines’ social media community @dutyfreephils (Facebook/IG/Twitter).